Waterman held a press event on December 6th, 2016, with Ayako Kato as its guest speaker.
Ayako Kato at the press event
Ms. Kato, a young intelligent and beautiful Japanese TV presenter whose image perfectly matches Waterman, talked about hand-writing and fountain pens.
She also wrote, with her own Waterman Hémisphère La Collection Privée, and then read, a Christmas card telling a story around the Rose Cuivré colour, an exclusive colour created for La Collection Privée.
During the event, a flower arrangement artist performed live to reproduce the beauty and creativity of Waterman and of its unique motif for Hémisphère La Collection Privée. At the venue, visitors could as well experience the product’s design and touch-and-feel by writing their own Christmas card at the booth.